SaaS CRE Marketing Platform with Online Real Estate BOV

A powerful cloud-based platform transforming property evaluations, listings, and lead generation for brokers and agents through automated BOVs, integrated MLS, virtual tours, and marketing automation.

Real Estate
Business & Workflow Automation
Legacy Modernization
Node.js
SaaS
PHP
Web Application
React.js
AWS
AI
project information

Project Overview

The primary objective of this commercial real estate marketing platform is to facilitate the buying, selling, and renting of properties through a sophisticated and customizable Market Survey program, complemented by an online real estate BOV module. This platform integrates a comprehensive Commercial Multiple Listing Service (MLS), known as Buildout, which is available to all users at no cost.The Commercial MLS system empowers commercial brokers, property owners, prospective buyers, and tenants to post an unlimited number of listings. This functionality ensures broad visibility and accessibility, catering to the diverse needs of the commercial real estate market.

Problem Statement

Problem Statement
Manual Property Evaluation is Time-Consuming

Manual Property Evaluation is Time-Consuming

Brokers traditionally spend 1–2 days performing manual property inspections, analyzing comparable properties (COMPS), and gathering real estate data integration insights to estimate property values.

Lengthy and Complex Appraisal Document Creation

Lengthy and Complex Appraisal Document Creation

After the evaluation, creating a detailed, professional Broker’s Opinion of Value (BOV) or appraisal document can take 20–25 days. This includes compiling exhibits, performing in-depth calculations across the Sales, Income, and Cost approaches, and ensuring all legal and professional standards are met.’

Limited Collaboration Slows Deals

Limited Collaboration Slows Deals

Brokers, buyers, and sellers often rely on scattered emails and phone calls to coordinate transactions, leading to missed opportunities, delayed negotiations, and poor client experiences in the commercial property market.

Heavy Manual Work for Calculations & Reports

Heavy Manual Work for Calculations & Reports

The entire process requires significant manual effort from complex calculations to generating comprehensive reports, managing comparable property data, and preparing supporting exhibits, leading to inefficiency and longer transaction cycles.

Our Approach

Our Approach

We built a cloud-based, AI-driven CRE marketing platform that automates property evaluations, BOV creation, and COMPS analysis—streamlining the entire lifecycle to boost efficiency, accuracy, and broker productivity.

Intelligent Workflow for BOV Automation

Intelligent Workflow for BOV Automation

We developed an AI-powered platform that automates property evaluation using Sales, Income, and Cost approaches, reducing BOV generation time from 20+ days to just 45 minutes.

Real-Time MLS Integration

Real-Time MLS Integration

Seamless integration with a Commercial MLS system enables brokers to access current listings and property data instantly, improving research depth and decision-making accuracy for property transactions.

Review & Adjustment Module

Review & Adjustment Module

Before generating the final PDF, brokers can validate calculations, adjust weightage, apply round-offs, and view incremental PPSF values, ensuring report precision and alignment with market dynamics.

Enhanced Communication & Collaboration Tools

Enhanced Communication & Collaboration Tools

Built-in messaging improves collaboration between brokers, buyers, and sellers—accelerating follow-ups, negotiations, and conversions within a unified interface.

Integrated Market Survey and COMPS Analysis

Integrated Market Survey and COMPS Analysis

The system automates comparable property (COMPS) analysis and data gathering to improve valuation accuracy while minimizing manual input, ensuring consistent property comparisons for reliable appraisals.

Exhibit Attachment and Document Management

Exhibit Attachment and Document Management

Users can attach legal, financial, or visual supporting documents through an Exhibits tab, helping to centralize appraisal evidence and streamline compliance during evaluations.

Auto-Generated Professional Reports

Auto-Generated Professional Reports

The system creates well-structured, print-ready PDF appraisal reports with a professional format, eliminating the need for manual formatting or document assembly.

Lead Generation and Virtual Tours

Lead Generation and Virtual Tours

Supports immersive property virtual tours and real-time alerts, making it easier to attract, nurture, and convert leads through intelligent marketing automation for real estate agents.

Features Implemented

Features Implemented
Fast BOV Reports

Fast BOV Reports

Generates accurate property valuations in just 45 minutes by automating Sales, Income, and Cost approaches, drastically reducing time compared to traditional manual Broker’s Opinion of Value processes.

Market Survey & COMPS

Market Survey & COMPS

Enables real-time market analysis by integrating comparable property data, helping brokers assess property value more precisely and make informed decisions based on current market trends.

Commercial MLS Access

Commercial MLS Access

Provides direct connectivity to an up-to-date Commercial MLS, offering unlimited property listings to improve visibility and streamline prospecting for brokers, agents, and property owners.

Exhibits Upload

Exhibits Upload

Lets users attach relevant documents, visuals, and property data into reports, simplifying compliance, strengthening appraisals, and enhancing the credibility of submitted valuations.

Review & Adjustments

Allows brokers to verify calculations, adjust rates, view incremental changes, and apply rounding — ensuring final BOV reports are accurate, consistent, and regulation-ready.

Auto Appraisal PDFs

Automatically generates professional-grade PDF appraisal reports, eliminating manual formatting work and ensuring a presentable, compliant, and ready-to-send valuation document.

Virtual Tours

Offers immersive property tours, giving potential buyers and tenants rich visual insight to evaluate properties remotely, increasing engagement and reducing physical site visits.

Lead Tools

Built-in lead generation and management tools help agents capture, qualify, and nurture prospects more effectively, turning interest into actionable sales conversations.

Buildout Integration

Leverages Buildout’s API to fetch real-time property details and streamline MLS listing processes, ensuring brokers work with verified and updated data sources.

Tiered Plans + Payments

Supports multiple subscription tiers with integrated Stripe payment handling, giving users flexible access options and simplifying billing and financial operations.

Real Estate Marketing Automation

Empowers agents with automated alerts and lead nurturing workflows, helping increase conversions and engagement while reducing manual marketing efforts.

Tech Stack

Tech Stack
Node.js

Node.js

Express.js

Express.js

Tailwind CSS

Tailwind CSS

React 18

React 18

Microsoft SQL Server

Microsoft SQL Server

IDE – MS Visual Studio

IDE – MS Visual Studio

Sequelize

Sequelize

AWS

AWS

Impact/USP

Impact/USP

Accelerated Evaluation and Appraisals

Reduced the traditional 1 to 3 days evaluation cycle to just 45 minutes and a 20 to 25 days appraisal process with 1 to 3 days with the smart BOV (online real estate BOV module), empowering brokers to generate accurate property valuations on demand.

Increased Listings and Market Reach

Enabled unlimited property listings for all users through the integrated Commercial MLS, expanding market visibility and driving higher lead generation for property owners and brokers.

Enhanced Transparency and Buyer Trust

Delivered a more transparent transaction experience by providing buyers and tenants with extensive property details and real-time valuations, improving decision-making and speeding up closing cycles.

Improved Lead Conversion

Streamlined communication between buyers, sellers, and agents with in-app messaging and marketing automation for estate agents, helping brokers convert more prospects into deals.

Industry Impact

This commercial real estate marketing platform has positioned its adopters at the forefront of digital transformation in commercial real estate, helping them close transactions faster, reduce operational overhead, and deliver a superior client experience, all while strengthening market competitiveness.

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