How to Find Investors for Mobile App and Secure Funding Fast?

Dinesh Thakur

13 Mar 2025

So you have a million-dollar idea about developing a mobile app but don't have enough money to invest in the app. You don't need money if you have a great idea, as investors are always ready to invest in good ideas. They are always willing to invest in something they foresee to be successful. 

The mobile app market is huge and evergreen, as mobile apps are solutions that will be required until there is demand for mobile devices like smartphones. The demand for mobile devices is not going to vanish, but it will continue to grow in the near future. However, you need funds to develop your mobile app and a strategy to convince investors to invest in your app. 

This post shares a step-by-step guide anyone can follow to look for investors to invest in their mobile app. After reading this post you will never think again, how to find investors for mobile app as you will already know it. Read it to dive into and understand every step to find investors for your mobile app. 

Why Do You Need Investors for Your App Idea?

Good investors are hard to find for anyone looking to build a mobile app. Although the mobile app market is huge, investors don't trust new ideas for mobile apps and need to ensure that your app will be a success. 

Financial Support

The biggest reason to find investors is to find financial support for your app. When you have sufficient funds, you can work on developing and launching the app freely. Moreover, as your users grow, you can scale up your app to accommodate additional users and features. 

Mentorship and Guidance

Investors not only invest in your app but also guide you in the right direction, as they have experience investing in successful projects. Also, if you need additional guidance, you can use those funds for mentorship. 

Get Access to Investors' Networks

You need a lot of connections and networking to market your mobile app and reach a wider audience. You can approach the investor's network and connections, which include partners and potential customers, to market your app. 

Adds Credibility to Your Business

When a reputable investor invests in your app, people trust in your idea and project. Other investors, partners, and customers of the investor also trust in your project, and your potential customers trust in your idea of the app. This helps your app gain initial credibility even before its launch. 

How to Find Investors for Your Mobile App?

To find the right investors for your mobile app, you need to make some preparations. Investors will trust your app only if you create the right first impression, so you will need to be prepared before you pitch your idea to them. So, here is the checklist before you start looking for investors for your mobile app. 

Research Your Target Audience and Investors.

You need to do some research on your target audience, that is, the people who will use your app. Not every person will use your app; only the ones who get a solution for an existing problem will be your potential customers. 

Also, it is essential to research the investors who would be willing to invest in your app idea. Not every investor will invest in your app. For example, if your app is about IoT or AI, only the people interested in AI or IoT would invest in your app. 

Validate Your Idea

Finding a good idea can be challenging, and you need to think about all the possible ways an app can solve your customers' pain points. You can start by choosing a pain point people face in your area of passion. Once you have an interesting idea of how a problem can be solved, you can turn that solution into a mobile app. However, your solution should be unique and innovative, as investors don't want to fund an app that already exists in the market. 

Conduct a thorough research about what is already present in the app market and what is missing, but required to solve an existing problem. Make sure that your app can solve a real world problem for users.  

Find the Right Market

To launch and market your app successfully, you need to understand the existing competition. You need to research mobile apps already working in your space to discover which problem they are addressing and which features they offer to users. Creating a list of the features allow you to build a plan to offer better features to stay ahead of your competitors. 

The goal of this research is to understand the current market trends, preferences of your audience, and competitors' information. This will also enable you to validate your app idea. You come to know that your idea is valid and will address a genuine problem of your audience. 

Brand Your App

Branding your app is crucial before approaching the investors. To perform the branding of your app, you can choose a logo, choose color themes, write a slogan and develop messaging to position it precisely in the market. Branding creates a strong visual identity and shows investors that you are serious about your app, and you are putting efforts into your idea. 

Promote on Social Media

Social media is a powerful tool for marketing any product, service, or content. Today, most people use social media through multiple platforms. So, make sure you create social media pages for your app to make people aware of it and how it can help them or fulfill the purpose for which it will be created.
 
Participate and post content in groups on LinkedIn, Twitter, Facebook or any other platform that feels relevant to your app idea. Using relevant hashtags, and posting content about your app regularly, can help you reach potential investors who might be interested in your app. 

Create an Impactful Pitch

Investors receive a lot of inquiries and pitches regularly. You only get a chance to impress potential investors. So, make sure to create an impactful pitch to create the right first impression. Create a pitch that you can use to explain your idea easily anywhere. If the investors like your idea and the impression you create through your pitch, they will be more likely to invest in your app. 

Have a Business Plan

Having an idea is not enough, you need a detailed business plan which includes proper strategy for growth, revenue model, ways to stay competitive and financial projections. Your plan should be able to answer common queries and doubts of investors. Usually investors ask about the revenue model, ROI, work and marketing strategy. Make sure you include these details in your business plan to convince potential investors to consider your app idea. 

Build a Strong Team

Investors don't just offer funding for your app; they are also investing in your idea and your team. Your mobile app development team will be responsible for working on the project, and their work will determine the success of the project. Create a team that has the essential technical skills for building the app, and they should understand the needs of your target audience. Highlight the strengths, expertise, and industry experience of your team to show investors that it is safe and profitable to invest in your idea.

Create MVP

Minimum Viable Product is the first version of a product that comes with only basic features. It's an effective strategy to help investors understand how your app works. An MVP helps them understand whether your app has the threshold potential to succeed after its launch. Also, it offers your potential investors a physical product they can use in real-time to check its performance. Create an MVP of your app to allow investors to check if it's working. It offers you the flexibility to continue tweaking until you get the ideal response from your app. 

What Investors Seek in Your App?

Investors need to ensure the potential of your app for success. For this, they access various critical factors to ensure the long-term viability and profitability of your app. Presenting a well-designed plan highlights the viability and profitability of your app. Let's explore all the things investors look before funding an app.

User Acquisition and Growth Strategy 

It is important to have a user acquisition plan before looking for investors. They want to know your strategy for growing your user base, retain customers, and scale the app to accommodate future users. They prefer seeking into your marketing strategy to know how you will attract new users and retain the existing ones. 

Market Demand

Investors don't invest in your ideas, but in the opportunities they see for the future.  Now as app development is a long term project, they seek what's unique in your app idea, your market presence, future opportunities, and overall demand for your app. In addition, your app should solve a real life problems of your existing and potential users. All these things ensure the future growth of your app. In other words, your app should be in demand in the present and future. 

Industry and Domain Knowledge

If you are looking for the right investors, they would also be looking for the right projects to invest in. Look at their past investments of investors to ensure whether they will invest in your project. Investors want to assess if there is a market demand for your solution and whether there is a potential for widespread adoption. An understanding of market trends and the selection of the right audience targeting will impact the decision of investors. 

Scalability

Investors want to ensure that your app can handle increasing number of users with time. Handling additional users and their data as your business grows is known as scalability. A scalable infrastructure ensures that your app is capable of supporting a growing user base without an impact on the performance. It also ensures the long term success of your app, which in turn invokes trust of investors in your app. 

Unique Value Proposition

Unique value proposition means that your product offers something unique that other products are not offering. It can be a unique feature that solves a customer's problem or offer a better user experience than other apps. Demonstrating the unique value proposition can attract the interest of investors in your app. It ensures that your app will be a success in the market after launch. 

How a Strong Development Partner Increases Investor Confidence?

Investors want to ensure that your app will be built by experienced professionals for high performance, security, and scalability. All these factors offer a good user experience that is essential for the success of an application. For this, you need to hire the best mobile app developers Dubai to build your app. When you have a strong tech team working for you, it naturally boosts investors' confidence in your project. 

Ditstek Innovations can be your ideal software development partner that builds web and mobile apps with guaranteed performance and security. At DITS, we have an experienced team of developers with expertise in building all types of web and mobile apps. We use special security measures to make our apps secure and scalable to accommodate additional users with growth. In addition, our UI/UX design team uses the latest technologies to create user-friendly interfaces that make the app work smoothly and easily. 

Moreover, our software development team ensures that the app is integrable so that you can use it with other software if required. All this creates investor confidence in your app and builds trust to invest in your app. 

If you are looking for a reliable software development company CA for your next project, you can trust DITS. You can contact our team for a more detailed information for building any software or mobile application. 

Conclusion

To secure your funding for your mobile app, you need to validate your app idea and define your brand's worth. It's crucial to have a robust business plan to attract investors. In addition, working with a professional app development company like DITS can ensure that your app is developed by a professional team of experts for high performance and scalability. The right marketing strategy and expert guidance can help attract potential investors for your app and secure the necessary funding to market and scale it for success. 

FAQ's

How to find investors for mobile app?

To find investors for your mobile app, your application should be capable of solving a real world problem of users. You need a clear problem-solving value proposition and there should be a demand for your app. Also, you need a strong business plan and a well-defined revenue model for the app. 

Where can I find investors for my mobile app?

You can find investors through:

• Angel investors and venture capitalists (VCs).
• Crowdfunding platforms like Kickstarter or Indiegogo.
• Networking at startup events and pitch competitions.
• Startup incubators & accelerators offering mentorship and funding.
• Online platforms like AngelList, Crunchbase, and LinkedIn.

What do investors look for in a mobile app startup?

Investors look for the unique value proposition and scalability of the app. A solid business idea and a monetization strategy along with the market demand. Also, investors may consider the skills and experience of the founding team for the app. 

Do I need a fully developed app to attract investors?

No, you don't need a fully developed app, but having an MVP (Minimum Viable Product) significantly increases your chances. An MVP allows investors to see the core functionality and market potential of your app without requiring a full-scale launch.

How can I improve my chances of getting investors for my app?

To increase your chances of getting investors, you need to create a compelling pitch and business plan. You should have a strong development team with relevant expertise. Also, you can show the proof of your concept through user feedback or beta testing.