SaaS eCommerce platform for B2B, SaaS eCommerce platform for B2C, and B2B B2C marketplace software for the modern floral industry. BloomRunner unifies subscriptions, POS, CRM, delivery, florist networking, inventory, and customer engagement into one scalable digital ecosystem.
This SaaS-based eCommerce marketplace and workflow automation platform was purpose-built to empower independent florists with the digital tools they need to compete in today’s experience-driven floral market. Designed as a subscription-driven, multi-vendor SaaS marketplace, the platform seamlessly integrates online storefronts, in-store POS, CRM, and mobile apps into a centralized ecosystem. It caters to both B2B and B2C floristry use cases, offering scalability, ease of use, and mobile accessibility. By enabling real-time order processing, customer engagement, and inventory management, this comprehensive SaaS platform for online selling helps florists boost sales, increase customer retention, and simplify daily operations.
Traditional floral wire services charged substantial commissions, while mobile app marketplaces could take significant shares of subscription revenue, creating margin pressure for independent florists and subscription-based businesses.
A subscription model created financial exposure when customers could purchase expensive arrangements shortly after joining, consume disproportionate value, and cancel before the business recovered acquisition costs.
Emotionally engaging visual experiences depended on rich imagery and video, but heavy content could slow page performance, negatively affecting customer journeys, search responsiveness, and conversion opportunities.
CRM, POS, marketing, delivery, subscriptions, and florist networking operated across interconnected workflows, requiring a unified architecture to eliminate data silos and reduce operational bottlenecks.
Floral products have limited shelf life, making inaccurate demand forecasting particularly costly. Unpredictable purchasing patterns could leave florists with excess inventory and unnecessary product waste.
A growing florist network required secure multi-tenant infrastructure, white-labeled storefronts, and hierarchical permissions so organizations could control access consistently across multiple operational systems.
We engineered a compliance-focused, worker-first digital solution addressing all major friction points:
BloomRunner was engineered as a B2B eCommerce SaaS solution and B2C eCommerce SaaS solution, connecting florist operations with customer commerce through a scalable .NET Core and Azure architecture. The platform integrates subscriptions, payments, delivery, CRM, POS, and networking.
An embedded webapp enables mobile customers to configure accounts and billing outside native app-store purchasing flows, allowing BloomRunner to maintain direct payment infrastructure while supporting seamless mobile experiences.
Checkout and fulfillment rules limit first-month delivery values to 1.5 times subscription costs while respecting florist-defined minimum budgets, reducing exposure to customers attempting to exploit introductory subscription pricing.
A minimalist interface replaced performance-heavy background videos and dense product grids with curated lifestyle imagery, while lazy loading and 1000ms search debouncing reduced unnecessary requests.
A .NET Core WebAPI microservices architecture running on Microsoft Azure uses Docker, RabbitMQ, Redis, and SQL Server to support scalable communication, caching, data management, and operational reliability.
Subdomain-based company environments and CNAME routing enable white-labeled florist storefronts, while hierarchical numerical permissions ensure higher-level administrators consistently override lower-level roles across shared operational resources.
Angular web applications and React Native mobile applications connect CRM, POS, marketing, delivery, subscriptions, and florist networking, creating a unified SaaS eCommerce platform for B2B and B2C operations.
SaaS eCommerce platform for B2C capabilities power customer ordering, subscriptions, referrals, loyalty, delivery tracking, and personalized experiences, while florist-facing tools support B2B commerce, inventory, proposals, supplier management, and network-based order fulfillment.
An interactive ordering wizard guides customers through occasion, budget, style, color, and flower preferences while dynamically generating vector illustrations that communicate design direction without promising exact floral replicas.
Customers can select 4, 6, 12, or 24 annual deliveries with monthly, pre-delivery, or upfront payment options, plus flower-club benefits and discounts for qualifying subscription plans.
React Native driver workflows provide route optimization, manual route adjustments, live maps, and timestamped proof-of-delivery photos that are immediately shared with senders after successful delivery.
The multi-vendor SaaS marketplace enables florists to Wire-In and Wire-Out orders, evaluate regional zip-code coverage, and independently configure settlement percentages for collaborative fulfillment across locations.
Customers remain associated with their home florist, allowing that florist to automatically receive referral fees when linked customers place qualifying orders with another participating florist outside their original service area.
A zip-code-based pricing engine supports advance holiday pricing changes, progressively adjusting rates as major occasions approach and helping florists protect margins during periods of elevated demand.
Customer-facing kiosks connect phone numbers and offline purchases with CRM records, while the integrated POS uses IRIS voice alerts to notify staff about errors, orders, and incoming calls.
Wedding and event workflows manage proposals, ingredient usage, design margins, payments, and automatically generated flower and supply shopping lists, helping florists manage complex projects more systematically.
The CRM projects 12-month customer Lifetime Value, categorizes activity status, and integrates Twilio and SendGrid for automated SMS and email reminders around saved birthdays and anniversaries.
The embedded web billing model reduced dependence on mobile app-store purchasing flows, while the marketplace ecosystem helped florists avoid traditional wire-service commissions and retain more value from customer orders.
Performance-focused UX, lazy loading, optimized APIs, and streamlined checkout workflows enabled staff to complete the complete order-placement process in under two minutes under the defined performance SLA.
Subscription-driven purchasing and predictive supplier ordering created a stronger demand-planning foundation, helping florists make more informed purchasing decisions and reduce exposure to historically high perishable inventory waste.
BloomRunner combined CRM, POS, marketing, delivery, subscriptions, and florist networking into one B2B B2C marketplace software ecosystem, providing businesses with connected workflows instead of fragmented standalone systems.
A network-wide rewards system encourages repeat engagement by awarding points for baskets, floral arrangements, and subscriptions, with accumulated points redeemable toward complimentary bouquets and other customer benefits.
